Who is listening?

Earlier, I often get discouraged by my wife, friends and relatives because they are not listening to me. Sometimes a small things required lot of effort from me to get things done as I want, for example, which movie to go? Where we want to spend our next vacation? But after getting little older and enough maturity now I know how to get things done as per my wish. This is called Persuasion. Persuasion is something everyone has within their soul, this might take some time and experience to use it fully and successfully. Persuasion is not something related to marketing for selling goods, we should not confuse persuasion with sales and marketing, In fact if you are sales man for GE, you might not need to use your persuasion to sell your rocket engine to NASA, because everybody knows about GE brand. Same with Japan auto makers because of price everybody comes to your show room without having to persuade. Persuasion is “You must convince others to take action on your behalf even when you have no formal authority.”

Persuasion required following 4 basic steps

  1. Credibility: Collect both positives and negatives of your points. People will not ask only positives but negatives also. You should prepare for both side of argument.
  2. Understand your audience: This is sometime you have to switch context and present different arguments that is one’s positive point now become negative now. I can’t persuade same way to my son as my wife. I can tell superman story to persuade my son but not with my wife.
  3. Connect emotionally: You have to connect emotionally with audience to persuade successfully. You have to be enough smart and emotionally intelligence to adjust your tone and body language according to audience emotion state.
  4. Don’t loose your position: You are persuading something’s because you are 100% sure that what you are trying to do is right. Your instinct tells you do so. If you have that instinct, just persuade persistently, until you hit the success. If you are not too confidence then don’t even try to persuade others. Don’t even think about persuade others by threatening them because no body will listen to you after that and your credibility will become a question mark.

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